QUALITY INGREDIENTS

With the rapid growth of the Portillo's franchise, the brand wanted to remind consumers that no matter how many restaurants exist,  the quality of ingredients used in their food remains the same.

 

I had a chance to explore two different facilities and experience first-hand how freshly made some of their menu items really are.

DIRECTOR & PRODUCER: CHU BATSAIHAN

CAMERA OP: CHU BATSAIHAN

AC: BRIAN DESIMONE

EDITOR: CHU BATSAIHAN

PORTILLO'S DELIVERS

Portillo's launched their brand new delivery program and I was asked to create a social video to get fans excited. 

 

When you're at a Portillo's restaurant, employees will more than likely use a rhyme to announce your order.

I used this as a vehicle to bridge that typical brick and mortar experience to their new delivery system on their app or website.

DIRECTOR & PRODUCER: CHU BATSAIHAN

WRITER: CHU BATSAIHAN

CAMERA OP: CHU BATSAIHAN

EDITOR: CHU BATSAIHAN

Heart-shaped cake

Portillo's wanted people to rethink cliché Valentine's Day gifts and offer up something that would make anyone happy, a chocolate cake from Portillo's. 

DIRECTOR & PRODUCER: CHU BATSAIHAN

WRITER: CHU BATSAIHAN

CAMERA OP: NICK ROTH

EDITOR: CHU BATSAIHAN

THE HOT DOG QUEEN

In 2016, Ainsley Turner went viral when she decided to dress up as a hot dog to her dance class's "Princess Day." Since Portillo's prides themselves on their hot dogs, they flew Ainsley and her family on an all-expense-paid trip to Chicago. I documented their experiences and edited together this video (within 24 hours) which now has 1million + views on Facebook. 

 

Check out the case study video here!

DIRECTOR & PRODUCER: CHU BATSAIHAN

WRITER: CHU BATSAIHAN

CAMERA OP: CHU BATSAIHAN

EDITOR: CHU BATSAIHAN

THE RETURN OF LEMON CAKE

When a Redditor got the internet worked up about the long-lost Portillo's Lemon Cake, Portillo's listened to the pleas of the masses. After all said and done, they asked me to tell the story about how the Portillo's Lemon Cake made its triumphant return.

DIRECTOR & PRODUCER: CHU BATSAIHAN

WRITER: CHU BATSAIHAN

CAMERA OP: CHU BATSAIHAN

EDITOR: CHU BATSAIHAN

Lemon cake infomercial

DIRECTOR & PRODUCER: CHU BATSAIHAN

CAMERA OP: CHU BATSAIHAN

EDITOR: CHU BATSAIHAN

chu@chuvideos.com | chicago, il